Curso de Gestión Empresarial 2. Guía básica para la actividad de Marketing

Synopsis of Curso de Gestión Empresarial 2. Guía básica para la actividad de Marketing

This book, written by Dr. William T. Ryan, is a basic guide to marketing activities within the business management course. Published by Deusto in 2000, the book offers an overview of the reforms needed to overcome economic crises, promoting more creative and practical education, faster justice adapted to new technologies, and labor legislation that encourages job creation. It emphasizes the importance of innovation and administrative simplification for the well-being of citizens.