by Thomas Kilian · BusinessVillage GmbH · tapa blanda · ISBN 9783938358863
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«Der Igel Faktor» is Thomas Kilian's guide to acquiring customers online, published in paperback by BusinessVillage GmbH (252 pages).
The author uses the fable of the hare and the hedgehog to explain customer acquisition on the Internet. He covers web design, search engine optimization and Web 2.0, and offers advice on building networks, becoming visible and making the most of limited resources.
Full title: 'Der Igel Faktor: Erfolgreiche Neukunden-Gewinnung im Internet'. Text in German; June 2009 edition, ISBN 9783938358863.
For entrepreneurs, freelancers and small businesses that want to win customers online without large advertising budgets.
