by Cristina Quiñones · Gestión 2000 · tapa blanda · ISBN 9786124650116
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This book provides a theoretical and practical overview of the fundamentals of Consumer Insight as a concept, tool, and foundation for consumer-centric marketing. It details techniques, tools, and case studies of brands that have built their value propositions or strategies based on these human truths, inviting readers to look beyond consumption and understand the consumer's mind.
