by Sanjay Sauldie · Books On Demand · tapa blanda · ISBN 9783839142066
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«Die Geheimnisse erfolgreicher Websites» is the internet marketing manual by Sanjay Sauldie, published by Books On Demand in paperback (206 pages).
The internet has changed work and business management, and many executives feel overwhelmed and delegate their website to agencies or their IT department. The book presents the iROI strategy (internet Return On Invest) and more than fifty mindset shifts to turn the website into a smart salesperson, without technical jargon.
The full title includes the subtitle «für Manager und Entscheider: Die iROI-Internet Marketing Strategie»; the work is in German and was published in 2009.
Aimed at executives, managers and other business leaders who want to understand how their website can attract customers.
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