by W. Katzengruber · tapa dura · ISBN 9783527502110
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«Die neuen Verkäufer: Strategien für die Zukunft» is the business essay by W. Katzengruber, published by Wiley-VCH in hardcover (215 pages, in German).
Facing a saturated market and less manipulable customers, the book proposes a new salesperson profile, the Top Selling Professional, who acts as an advisor and prioritizes long-term trust relationships. It covers from mega-trends in selling to personal strategies and price negotiation, with scientific rigor and a practical approach.
Originally published on November 24, 2005; it is a 215-page hardcover edition with the full text in German.
Recommended for sales professionals, commercial managers, and people interested in negotiation and customer service.
Tapa dura
