by Jon Christoph Berndt · Kösel-Verlag · tapa dura · ISBN 9783466308279
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«Die stärkste Marke sind Sie selbst!» is the personal branding guide by Jon Christoph Berndt, published by Kösel-Verlag in hardcover, in German.
The author applies brand-building techniques to the personal sphere: recognizing what excites you, defining what you don't want, and communicating your own uniqueness. With Human Branding, the reader learns to position themselves as a personal brand and to project their difference professionally and privately, including the social web.
The work originally appeared in 2009; this is the fourth edition. Subtitle: «Schärfen Sie Ihr Profil mit Human Branding».
Aimed at professionals, freelancers, consultants and trainers who want to stand out through a solid personal brand.
Tapa dura
