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Different Thinking
by Anja Förster, Peter Kreuz · Kogan Page · tapa dura · 198 pages
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Pages: 198 pagesAuthor: Anja Förster, Peter KreuzPublisher: Kogan PageFormat: tapa duraLanguage: enRelease date: 28/8/2007ISBN: ISBN 9780749448400
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Synopsis of Different Thinking
Descubre cómo las empresas pueden impulsar su creatividad para desarrollar productos y servicios innovadores con 'Different Thinking'. Este libro presenta herramientas prácticas y estrategias que te permitirán cuestionar las estrategias de tu empresa, crear nuevos mercados y reinventar tus productos. A través de ejemplos internacionales de empresas como Apple, Virgin y Daimler-Chrysler, aprenderás cómo aplicar enfoques innovadores para obtener una ventaja competitiva.
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