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Dinamización del punto de venta GM.libro del alumno
by Ana Mª Hervás, Aurea Campo, Mª Teresa Revilla · McGraw-Hill Interamericana de España S.L. · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Ana Mª Hervás, Aurea Campo, Mª Teresa RevillaPublisher: McGraw-Hill Interamericana de España S.L.Format: tapa blandaLanguage: es-ESRelease date: 16/7/2012ISBN: ISBN 9788448183394
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Synopsis of Dinamización del punto de venta GM.libro del alumno
Este libro de texto, 'Dinamización del punto de venta GM.libro del alumno', es una herramienta educativa diseñada para estudiantes de ciclos formativos. Publicado por McGraw-Hill Interamericana de España S.L. en 2012, este manual en tapa blanda aborda temas clave como el merchandising, la comunicación en el punto de venta, el escaparatismo y la organización de superficies comerciales. Con un enfoque práctico, incluye unidades sobre el surtido, el lineal, el control de acciones de merchandising, la publicidad en el lugar de venta, acciones promocionales y relaciones públicas.
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