by Josefa Parreño Selva, Enar Ruiz Conde, Ana Belén Casado Díaz · Editorial Club Universitario · tapa blanda · ISBN 9788484542841
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This book provides a detailed analysis of the fundamental tools and strategies in the field of commercial management and marketing. Written by Josefa Parreño Selva, Enar Ruiz Conde, and Ana Belén Casado Díaz, the work serves as an essential resource for students and professionals interested in understanding modern commercial management and the practical application of marketing instruments in today's business environment.
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