by Eduardo Oejo Montano · Celeste Ediciones, S.A. · tapa blanda · ISBN 9788482111759
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«Dirección de arte: la cara oculta de la imagen publicitaria» is the essay by Eduardo Oejo Montano, published by Celeste Ediciones in paperback, 312 pages.
The author analyzes art direction as the discipline that shapes the advertising image, showing the work that remains behind the ad. The book explains the visual and creative criteria involved in constructing the advertising message and the art director's role in that process.
The work was published in 1998 and has the ISBN 9788482111759; it falls within the Business and Economics category, related to marketing and advertising.
Aimed at students and professionals in marketing and advertising interested in art direction and the creation of advertising images.
