by Cristóbal Casanueva Rocha, María Ángeles Gallego Águeda · Ediciones Pirámide · tapa blanda · ISBN 9788436826180
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This book explores the application of strategic concepts to the management of tourism organizations. It focuses on key decisions that lead to success in the tourism business environment. It covers internal and external strategic analysis, strategic options, sector analysis, segmentation, stakeholder analysis, resources, benchmarking, and strategies in various sectors. It highlights internationalization and the management of business networks in the Spanish tourism context.
