by Jaime Manera Bassa, Enrique Pérez del Campo, Carmelo Mercado Idoeta · Esic Editorial · tapa blanda · ISBN 9788473562478
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This sales manual, written by Jaime Manera Bassa, Enrique Pérez del Campo and Carmelo Mercado Idoeta, covers both the basic and necessary knowledge for any introductory sales study, as well as the advanced aspects that allow the company to achieve success. It includes basic business aspects of management and sales techniques, such as personal selling and the strategic dimension that sales has for the company, to then study the setting of objectives, sales planning and the management of the sales force. Includes CD-ROM.
