by Miguel Martín Dávila, Carmelo Mercado Idoeta · Latorre Literaria · tapa blanda · ISBN 9788493037703
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«Nociones de marketing» is the marketing manual by Miguel Martín Dávila and Carmelo Mercado Idoeta, published by Nuevas Estructuras in paperback.
The book explains the fundamentals of commercial management and marketing: how to analyze markets, devise strategies, and apply sales tactics. Its didactic approach makes it useful for both students and professionals working in the business field.
Spanish-language edition of 300 pages published in 1999; its content corresponds to the area of business, sales management, and marketing.
Aimed at those starting out in the study of marketing or needing to consolidate their basic notions of the discipline.
