by Bill McFarlan · Capstone Publishing Ltd · tapa blanda · ISBN 9781841124797
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«Drop the Pink Elephant» is the self-help and communication essay by Bill McFarlan, published by Capstone in paperback (180 pages, in English).
Bill McFarlan explains the concept of «pink elephants»: the negative words or expressions that draw attention, divert the message and harm communication. With famous examples, he proposes twenty-one steps to detect them, avoid them and convey clearly what one wants to say.
The full title, as it appears on the cover, is «Drop the Pink Elephant: 21 Steps to Personal Communication Heaven». The work was originally published in 2003.
Aimed at professionals who want to improve their communication in the workplace and at self-help readers interested in expressing themselves more effectively.
