by Guy Kawasaki · Gestión 2000 · tapa blanda · ISBN 9788498751666
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In 'The Art of Captivating,' Guy Kawasaki, a renowned business guru, presents us with an essential guide to transforming human and business interactions. This book is not about manipulation, but about turning hostility into civility and skepticism into loyalty. Kawasaki, drawing on his experience at Apple and as an entrepreneur, offers tactics to captivate customers, employees, and superiors, overcoming negative habits and challenging conformity. Discover how to apply these strategies in business transactions, negotiations, and even on social networks, and learn how to create a company as captivating as Apple.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
