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El diagnóstico de la empresa
by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · 268 pages
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Pages: 268 pagesAuthor: Marketing PublishingPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 20/6/1995ISBN: ISBN 9788479782061
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Synopsis of El diagnóstico de la empresa
El libro 'El diagnóstico de la empresa' ofrece una guía para el aprovechamiento de los potenciales de crecimiento y desarrollo empresarial. Se fundamenta en el conocimiento preciso de los puntos fuertes y débiles de una organización, promoviendo la realización periódica de un diagnóstico integral. El libro aborda la evaluación de la capacidad de dirección, los factores dinámicos, la capacidad de innovación, el área de marketing y el portafolio de productos/servicios.
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