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La lealtad de sus clientes
by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: Marketing PublishingPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 8/11/1994ISBN: ISBN 9788479781859
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Synopsis of La lealtad de sus clientes
El libro 'La lealtad de sus clientes' de Marketing Publishing, publicado por Ediciones Díaz de Santos, S.A. en 1994, es una guía esencial para empresas que buscan fortalecer su base de clientes. Este libro explora estrategias y habilidades necesarias para mantener una relación duradera con los clientes, asegurando su lealtad y fomentando la repetición de compras. Con 216 páginas, ofrece un enfoque global y un plan de acción detallado para mejorar la calidad de los servicios de apoyo, orientar las estrategias de marketing y ventas, y establecer controles de productividad efectivos.
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