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Marketing Mix: Concepto, Estrategia y Aplicaciones
by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · 184 pages
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Pages: 184 pagesAuthor: Marketing PublishingPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 15/1/1991ISBN: ISBN 9788487189708
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Synopsis of Marketing Mix: Concepto, Estrategia y Aplicaciones
Este libro profundiza en las implicaciones estratégicas y tácticas del marketing mix, uno de los instrumentos básicos en la acción de marketing. Explora el enfoque clásico del marketing mix, su relación con el concepto del producto total, y analiza los factores que condicionan su aplicación. Ideal para profesionales y estudiantes del área de marketing.
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