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Promoción al consumidor en el marketing de servicios
by Marketing Publishing Center · DIAZ DE SANTOS · tapa blanda · 128 pages
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Pages: 128 pagesAuthor: Marketing Publishing CenterPublisher: DIAZ DE SANTOSFormat: tapa blandaLanguage: es-ESRelease date: 1/12/1990ISBN: ISBN 9788487189678
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Synopsis of Promoción al consumidor en el marketing de servicios
Este libro, 'Promoción al consumidor en el marketing de servicios', es una guía práctica sobre las estrategias de promoción dirigidas al consumidor en el sector de servicios. Publicado por Díaz de Santos, forma parte de la 'Biblioteca de manuales prácticos de marketing'. El libro ofrece un estudio detallado de las aplicaciones en el sector servicios, presentándose como una herramienta para acelerar las ventas.
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