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Promoción al consumidor en el marketing de servicios
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Negocios y EconomíaISBN | 9788487189678
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Product details
Pages: 128 pages
Author: Marketing Publishing Center
Publisher: DIAZ DE SANTOS
ISBN: 9788487189678
Format: tapa blanda
Language: es-ES
Release date: 1/12/1990
ISBN: 9788487189678
Synopsis of Promoción al consumidor en el marketing de servicios
Este libro, 'Promoción al consumidor en el marketing de servicios', es una guía práctica sobre las estrategias de promoción dirigidas al consumidor en el sector de servicios. Publicado por Díaz de Santos, forma parte de la 'Biblioteca de manuales prácticos de marketing'. El libro ofrece un estudio detallado de las aplicaciones en el sector servicios, presentándose como una herramienta para acelerar las ventas.
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