by Carlos Lomas · Editorial Octaedro, S.L. · tapa blanda · ISBN 9788480631587
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«El espectáculo del deseo: Normas y usos de la persuasión publicitaria» is Carlos Lomas's essay, published by Editorial Octaedro in paperback.
Carlos Lomas analyzes how advertising constructs a «spectacle of desire»: ads not only promote objects but also convey hidden messages and create an illusion between the everyday and the utopian. He examines the simulation of transgression, the spread of stereotypes, and the ethics and aesthetics of persuasion, with attention to advertising language in the classroom.
Second edition of this work, originally published in 1996 and part of the Lenguaje y comunicación collection.
Of interest to teachers, communication students, and readers who want to critically analyze advertising messages.
