
by Manuel Moreno Molina · Gestión 2000 · tapa blanda · ISBN 9788498753417

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Discover the essential techniques and tools to succeed in the world of community management. This book will guide you through managing brand reputation on the internet, offering a balanced view of this profession. You will learn to create and manage online communities, analyze results, and optimize strategies. In addition, you will find practical tips and resources to optimize your work as a community manager, with references to the most relevant sources of information and strategies for advertising campaigns and promotions.
