by Javier Gosende Grela · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788441534568
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«El libro blanco del emprendedor web» is the guide by Javier Gosende Grela, published by Anaya Multimedia in paperback (288 pages, in Spanish).
The book starts from unemployment in Spain to show that starting a business on the Internet requires more than a seemingly good idea. It proposes a route from business conception and customer vision to experimentation and action on people, companies, and teams, to develop an entrepreneurial mindset, solve problems, and create value.
Published in November 2013.
Recommended for new and veteran entrepreneurs who need strategies and tools to launch or consolidate an online business.
