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El Modelo Sintético de Estrategia de Marketing
by Hugo Rubio · CreateSpace Independent Publishing Platform · tapa blanda · 140 pages
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Pages: 140 pagesAuthor: Hugo RubioPublisher: CreateSpace Independent Publishing PlatformFormat: tapa blandaLanguage: es-ESRelease date: 19/6/2016ISBN: ISBN 9781533170231
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Synopsis of El Modelo Sintético de Estrategia de Marketing
Este libro, escrito por Hugo Rubio, presenta un modelo útil y sencillo para definir e implementar el proceso de estrategia de marketing en la empresa. El Modelo Sintético de Estrategia de Márketing MSSM© guía al lector en la generación y definición de la estrategia empresarial, estimulando la generación de ideas, ordenando los conceptos y preparándolos para su incorporación en el plan general de marketing de la empresa. Se trata de un proceso cuyos componentes deben ser alimentados y cuyos resultados marcarán la diferencia entre el éxito o el fracaso.
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