by William Luther · Norma · tapa blanda · ISBN 7706894061105
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«El Plan de Mercadeo: cómo prepararlo y ponerlo en marcha» is the practical guide by William Luther published by Norma in paperback, in Spanish.
The book guides the reader through the preparation of a marketing plan and its implementation, showing the essential elements of a commercial strategy. With a practical approach, it provides tools for setting objectives, organizing marketing actions, and steering management toward the expected commercial results.
Work published in 2003, within Norma's Gerencia collection.
For business, marketing, or management students and professionals seeking a practical guide to structuring a commercial plan.
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