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Empfehlungsmarketing
by Klaus-J. Fink · Gabler, Betriebswirt.-Vlg · tapa blanda · 167 pages
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Pages: 167 pagesAuthor: Klaus-J. FinkPublisher: Gabler, Betriebswirt.-VlgFormat: tapa blandaLanguage: deRelease date: 15/7/2008ISBN: ISBN 9783834911445
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Synopsis of Empfehlungsmarketing
Este libro, escrito por Klaus-J. Fink, explora el marketing de recomendación como una estrategia clave para la adquisición de nuevos clientes. Ofrece una guía práctica y fácil de entender sobre cómo y cuándo los vendedores deben hacer preguntas sobre recomendaciones, cómo superar las barreras personales, cómo responder a la resistencia de los clientes y cómo convertir las recomendaciones en citas. Esta edición es la cuarta edición revisada y ampliada, publicada en 2008.
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