by Luis Alberto Galicia Pérez, Fernando López Rodríguez · Ideaspropias Editorial · libro de bolsillo · ISBN 9788498395228
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This manual, published by Ideaspropias Editorial, provides an essential guide to commercial research and environmental analysis in a globalized market. Through its pages, authors Luis Alberto Galicia Pérez and Fernando López Rodríguez explain how to manage key marketing variables—price, product, promotion, and distribution—for strategic decision-making. The work offers the necessary tools to analyze customer behavior and macroeconomic variables, enabling organizations to anticipate changes and gain competitive advantages. It is a fundamental resource for understanding the market research process, from data selection to the development of effective action proposals.
