by Dale Carnegie · Sudamericana · tapa blanda · ISBN 9789500723923
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«Estrategias de ventas ganadoras» is Dale Carnegie's sales manual, published by Sudamericana in paperback (362 pages, in Spanish).
The book adapts Dale Carnegie's sales training program to modern selling: it teaches selling from the buyer's point of view, reducing objections and reaching the decision maker. It proposes an eleven-stage process with examples from salespeople around the world to achieve long-term relationships with customers.
Spanish translation of The Sales Advantage: How to Get It, Keep It, & Sell More Than Ever, originally published in 2002.
Aimed at sales professionals and readers interested in commercial techniques and personal development.
Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
