by Teresa Macedo Dias · GRUPO ALMEDINA · tapa blanda · ISBN 9789896943714
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«Franchisar o seu negócio» is the practical franchising guide by Teresa Macedo Dias, published by Grupo Almedina in paperback (186 pages, in Portuguese).
Teresa Macedo Dias, a franchise consultant, explains the basic processes of franchising, its advantages and challenges, and includes exercises to structure a business. Aimed at entrepreneurs who want to franchise their concept, it also proposes growth guidelines, conflict resolution, and trend anticipation for franchisors.
Published in 2019 in European Portuguese, with the subtitle «um guia prático de franchising». ISBN 9789896943714.
Designed for entrepreneurs who want to franchise their concept and for franchisors seeking to grow their network.
