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Fundamentos de marketing
by Ramón Rufín Moreno, Mariló Reina Paz · Editorial Universitaria Ramón Areces · tapa blanda · 496 pages
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Pages: 496 pagesAuthor: Ramón Rufín Moreno, Mariló Reina PazPublisher: Editorial Universitaria Ramón ArecesFormat: tapa blandaLanguage: es-ESRelease date: 30/9/2003ISBN: ISBN 9788480046039
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Synopsis of Fundamentos de marketing
Este libro ofrece una introducción completa a los fundamentos del marketing. Explora conceptos clave, análisis de mercado, comportamiento del consumidor y estrategias de segmentación. Además, aborda los instrumentos de marketing y la visión estratégica global de las actividades comerciales, con un enfoque en la información empresarial e Internet. Ideal para estudiantes y profesionales del área.
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