by Frédéric Vendeuvre, Philippe Beaupré · Dunod · tapa blanda · ISBN 9782100516681
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«Gagner de nouveaux clients» is the practical guide to commercial prospecting by Frédéric Vendeuvre and Philippe Beaupré, published by Dunod in paperback.
In saturated markets, winning new customers is essential for the future of the business, although prospecting often proves difficult and demotivating. The book proposes an effective and sustainable dynamic of preparation, action and follow-up, with techniques to improve time invested, avoid mistakes and overcome team resistance.
Third French edition published in 2008; 256 pages. Award-winning work in 2002 by the Dirigeants Commerciaux de France as best business book.
Aimed at salespeople, managers and entrepreneurs who want to improve their customer acquisition.
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