by Lena Ramfelt, Jonas Kjellberg, Tom Kosnik · Capstone · tapa blanda · ISBN 9780857085627
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«Gear Up: Test Your Business Model Potential and Plan Your Path to Success» is the business guide by Lena Ramfelt, Jonas Kjellberg and Tom Kosnik (paperback).
It proposes a nine-component method to test a business idea, assess its potential and turn it into a viable project. With a practical workbook approach, it guides the analysis of the business model, customer acquisition, team and customer delight, and helps chart a growth-oriented strategy.
Published by Capstone in 2014, it is the first English edition of a book developed from materials at Harvard Business School and Stanford University.
Aimed at entrepreneurs, intrapreneurs, innovative managers and business students who want to validate and grow a business idea.
