by Pascual Berrone · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781523373567
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«Green Lies» is the essay on corporate sustainability and greenwashing by Pascual Berrone, published by CreateSpace in paperback (340 pages, in English).
The book addresses 'greenwashing': how ecological image-washing can ruin a company's reputation and value, with cases such as Volkswagen in 2015. With case studies, expert quotes and infographics, it reviews the history of sustainability and proposes strategies for applying authentic and profitable environmental practices.
Published on March 10, 2016 with the subtitle 'How Greenwashing can destroy a company (and how to go green without the wash)'.
Aimed at executives, sustainability professionals and business students interested in avoiding greenwashing and applying real ecological strategies.
