by Edgar K. Geffroy · Redline · tapa dura · ISBN 9783868815528
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«Herzenssache Kunde» is Edgar K. Geffroy's business management essay, published by Redline in hardcover (237 pages, in German).
Edgar K. Geffroy, a business consultant, presents his Clienting method, which places the customer at the center of the business and proposes treating them as a partner, not a mere buyer. The book presents seven steps or keys to achieve this and analyzes the growing role of the digital customer in the commercial future.
The full title is «Herzenssache Kunde: Die sieben Schlüssel zu einzigartigem Kundenerfolg mit Clienting». Published in 2014; classified under Business and Economics.
Aimed at entrepreneurs, managers and consultants who want to orient their commercial strategy towards the customer and adapt to the digital customer.
