by Felipe Llano Fernández, Joaquín Calvo Sánchez · ESIC Editorial · tapa blanda · ISBN 9788473567435
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«Hoy es marketing. Nuevos tiempos: nuevos retos, nuevas oportunidades.» is the marketing book coordinated by Felipe Llano Fernández and Joaquín Calvo Sánchez, published by ESIC Editorial in paperback (48 pages, in Spanish).
It collects the papers from the 'Hoy es Marketing' event held by ESIC in 2010 in seven cities, with 29 presentations and over 9,500 attendees. It presents experiences from 25 major brands told by their executives, and addresses brand value, intelligent growth, and the impact of the digital revolution.
The work belongs to the Libros profesionales collection from ESIC Editorial. It is the first edition of 2011 and includes a DVD with the complete recordings of the presentations.
Aimed at marketing and business management professionals who want to learn about real success cases and keys to digital transformation.
