by Miguel Ángel Robles · CODICE EDICIONES · tapa blanda · ISBN 9788494054488
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«I love my Pyme: Lovers versus Managers» is the business essay by Miguel Ángel Robles, published in paperback by Códice Ediciones (128 pages).
The book champions SMEs as a driver of employment and economic recovery, and proposes a management model based on people and emotions as opposed to the purely managerial profile. With the duality “Lovers versus Managers”, Robles invites readers to undertake with passion and to rethink social and institutional support for small and medium-sized enterprises.
Part of the Códice Empresa collection, with a foreword by Eduard Punset. First edition published in 2013.
For entrepreneurs, executives and SME workers, and for anyone seeking a humanistic view of business management.
