by Buck Rodgers, Robert L. Shook · Joanna Cotler Books · tapa blanda · ISBN 9780063370432
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«IBM Way» is the business essay by Buck Rodgers and Robert L. Shook, published by Joanna Cotler Books in paperback (288 pages, in English).
The book analyzes the strategies and corporate culture that made IBM a global marketing benchmark. Buck Rodgers and Robert L. Shook set out the principles that drove the company's growth and innovation and explain the management model that sustained its commercial success.
Subtitle: «Insights into the World's Most Successful Marketing Organization». Originally published in 1987; category Business and Economics.
For readers interested in business management, corporate marketing and learning how IBM's commercial success was built.
