by Marc Alba · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483561140
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In 'I-empresarios', Marc Alba explores innovation as a fundamental pillar for long-term business success. The book highlights how innovation, both in times of prosperity and in challenging economic times, is essential for companies to differentiate themselves and stand out. Through everis' COTIM model, Alba presents a framework and methodology for companies to effectively value and manage innovation, transforming it into a continuous business process rooted in their culture.
