by R. Deepika, V. Karpagam · Edizioni Sapienza · tapa blanda · ISBN 9786208934194
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«Il fattore rivoluzionario: le applicazioni per lo shopping su smartphone», by R. Deepika and V. Karpagam, is the mobile marketing study in paperback.
The book analyzes how smartphone shopping apps have become a revolutionary factor in global marketing. Based on research in Chennai, it studies the business transition to mobile marketing and the role of personalization in the shopping experience, as well as strategies applicable to sectors such as retail, tourism, and hospitality.
Published by Edizioni Sapienza in 2025, the book has 88 pages and is written in Italian. Its authors come from WLS University in Chennai (India).
Aimed at marketing professionals, small business managers, and economics students interested in mobile commerce.
