by Luca Poma, Giorgia Grandoni · CELID · tapa blanda · ISBN 9788867892273
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«Il reputation management spiegato semplice. Con un focus sulla misurazione della reputazione» is the essay by Luca Poma and Giorgia Grandoni, in paperback.
It analyzes how the reputation of individuals and organizations is built and defended, with special attention to its measurement. It addresses the relationship between personal and collective ethos in the digital environment and offers a framework for interpreting the challenges of public image in a complex social context.
Work published in 2021 by CELID in Italian, with forewords by Francesco Bonini and Toni Muzi Falconi.
Aimed at marketing, communication and strategic management professionals interested in corporate and personal reputation.
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