by Jordi Villar Lleonart · Tapa blanda · ISBN 9781973505143
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«InfluenSIa» is Jordi Villar Lleonart's essay on persuasion and sales, published by Independently Published in paperback (228 pp.).
The book starts from the premise that each customer and each seller are different, but they all share the brain mechanisms with which they process information and make decisions. It explains why it is sometimes hard to convince, and suggests what to do and say to influence the customer, win their trust and make the proposal attractive within a minute.
Published in 2017 by Independently Published, it is written in Spanish and comprises 228 pages in paperback. The entry classifies it under Business and Economics.
For salespeople, sales representatives and professionals who deal with customers and want to improve their powers of persuasion and build trust quickly.
