by Michel Baudier · Maxima Laurent du Mesnil · tapa blanda · ISBN 9782840014829
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This coaching and training guide for all salespeople and managers who lead—or would like to lead—a team covers all the techniques to master in this role. It explores how to support salespeople in the field, conduct individual interviews, recruit effectively, integrate new hires, lead information meetings, train staff, and motivate the team. Emphasizing the right attitude to adopt with each salesperson, the author, a seasoned sales and training professional, enriches his advice with numerous concrete examples from the field, making this guide a true ally for professional growth.
