by Michel Baudier · Maxima Laurent du Mesnil · tapa blanda · ISBN 9782840014300
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This book is an essential methodological guide for sales professionals and job seekers who need to master telephone prospecting. Author Michel Baudier provides a practical and concrete approach, including self-assessment tests, techniques for overcoming barriers, strategies for handling objections, and tips for optimizing call quality and appointment setting. The work details step-by-step how to structure an effective call plan, from preparation and using the right vocabulary to time management and follow-up. It is an indispensable tool for improving communication skills and ensuring success in securing professional meetings.
