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J.I.T. Marketing Estratégico para el Mercado Industrial
by Charles O'Neal, Kate Bertrand · Parramon Ediciones S.A. · tapa blanda · 296 pages
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Pages: 296 pagesAuthor: Charles O'Neal, Kate BertrandPublisher: Parramon Ediciones S.A.Format: tapa blandaLanguage: es-ESRelease date: 20/1/1994ISBN: ISBN 9788434218604
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Synopsis of J.I.T. Marketing Estratégico para el Mercado Industrial
Este libro, escrito por Charles O'Neal y Kate Bertrand, explora el marketing estratégico para el mercado industrial. Publicado por Parramón Ediciones S.A. en 1994, el libro ofrece un plan estratégico que cubre la planificación y gestión del producto, investigación de mercado, venta directa, promoción, comunicación, distribución y política de precios. Es una guía para directivos de marketing, gerentes de producto y comerciales que buscan estar al día en las innovaciones técnicas y filosofías de mercado.
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