by Charles O'Neal, Kate Bertrand · Parramon Ediciones S.A. · tapa blanda · ISBN 9788434218604
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«J.I.T. Marketing Estratégico para el Mercado Industrial» is the industrial marketing guide by Charles O'Neal and Kate Bertrand, in paperback from Parramón.
Strategic marketing work for the industrial market: develops a plan covering product planning and management, market research, direct selling, promotion, communication, distribution and pricing policy.
Translation by José María Castaño of the original work Developing a winning J.I.T. marketing strategy. Gestión y Empresa collection, G.E. Spanish edition, 296 pages.
Aimed at marketing executives, product managers and sales professionals in the industrial field seeking to plan with a strategic approach.
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