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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Pat Fallon, Fred Senn · Harvard Business Review Press · tapa dura · 228 pages
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Pages: 228 pagesAuthor: Pat Fallon, Fred SennPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 18/7/2006ISBN: ISBN 9781591399278
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Synopsis of Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Este libro explora cómo las empresas pueden aprovechar la creatividad para obtener una ventaja competitiva en el mercado. Pat Fallon y Fred Senn argumentan que las organizaciones a menudo subestiman su propia capacidad creativa y, sin darse cuenta, la sofocan o la dirigen de manera ineficaz. A través de ejemplos de campañas exitosas y fallidas, los autores ofrecen un enfoque disciplinado para integrar la creatividad en la cultura organizacional y convertirla en resultados medibles. El libro destaca la importancia de identificar el problema clave del negocio y descubrir ideas innovadoras que conduzcan a soluciones espectaculares, mostrando la conexión entre la creatividad y las ganancias.
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