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Second life
Keeping Customers for Life
by Joan Koob Cannie, Donald Caplin · American Management Association · tapa blanda · 259 pages
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Pages: 259 pagesAuthor: Joan Koob Cannie, Donald CaplinPublisher: American Management AssociationFormat: tapa blandaLanguage: enRelease date: 1/1/1991ISBN: ISBN 9780814450086
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Synopsis of Keeping Customers for Life
Este libro explora cómo las empresas estadounidenses pueden mejorar la calidad de su servicio al cliente. Joan Koob Cannie y Donald Caplin presentan una estrategia de doce pasos diseñada para asegurar que las empresas se mantengan conectadas con las necesidades reales de sus clientes, fomentando la lealtad y la satisfacción a largo plazo. El libro incluye referencias bibliográficas e índice.
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