by Bernadette Jézéquel, Philippe Gérard · Dunod · tapa blanda · ISBN 9782100574551
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This book is an essential guide for communication professionals, offering 58 practical tools for managing corporate communication on a daily basis. Through a synthetic approach, the book covers key topics such as strategic planning, digital communication, public relations, crisis management, and internal communication, providing methodological advice and practical cases. This second edition, updated and expanded, includes new content on the use of social media, making it an indispensable resource for designing, implementing, and evaluating effective communication actions in any type of organization.
