by Jorge Blass, Fernando Botella · Alienta Editorial · tapa blanda · ISBN 9788492414536
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«La fuerza de la ilusión» is the business essay by Jorge Blass and Fernando Botella, published by Alienta Editorial in paperback (152 pages, in Spanish).
Taking the attention economy as its starting point, the book compares the challenge of modern companies with that of magicians: creating a memorable effect on the spectator. Its ten magical principles propose applying surprise, emotions, and experiences to leadership and management, with practical examples and magic tricks to put them into practice.
Published in 2011 within the Alienta collection, it falls within the areas of business, leadership, and motivation.
For professionals, managers, and personal development readers interested in applying the illusionist mindset to management.
