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Las Marcas Renombradas Españolas
by Foro de Marcas Renombradas Españolas · MCGRAW HILL (FONDO) · tapa blanda · 432 pages
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Pages: 432 pagesAuthor: Foro de Marcas Renombradas EspañolasPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESISBN: ISBN 9788448137564
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Synopsis of Las Marcas Renombradas Españolas
Este libro analiza la situación de las marcas renombradas españolas y los caminos hacia la expansión de la Marca España. Se centra en cómo construir, proteger, manejar y promocionar marcas españolas reconocidas a nivel internacional, como Inditex, Cola Cao, Freixenet, Lladro, El Corte Inglés o Chupa Chups. El libro examina estas marcas como un activo estratégico para la internacionalización de España.
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