by Xavier Escales Estruch · PLATAFORMA EDITORIAL · tapa blanda · ISBN 9788417002244
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«Las personas primero» is the management essay by Xavier Escales Estruch, published by Plataforma Editorial in paperback (144 pages, in Spanish).
It analyzes the case of Asics Spain: its revenue multiplied fifteenfold in ten years, it reached third position in the market and led sales of running shoes. Escales attributes this to a shared vision, collaboration and commitment between the organization and people; the most profitable investment is people.
First edition, published in Barcelona on April 3, 2017 within the Testimonio collection of Plataforma Editorial.
Recommended for executives and professionals interested in leadership, team management and corporate culture.
