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«Le marketing» (2011 edition) is the marketing manual by Joël Clair and Stéphane Pihier, published by Nathan in paperback (176 pages, in French).
Introductory marketing manual covering its fundamentals, market analysis and product, distribution, advertising and communication policies; it includes the evolution of a product's life cycle, from its growth rate to decline, as a tool for interpreting the market.
It is part of the Repères Pratiques collection, number 33, and was published on March 31, 2011.
A reference work suitable for those approaching marketing for the first time or needing to review its basic concepts.
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